Using good storytelling techniques when presenting is not a new phenomenon, but it is effective and draws your audience’s attention.
Know Your Audience
We’ve all been there! It’s presentation time and you’ve been working hard all week to impress. Presenting to a group of stakeholders in charge of various aspects of the project is not easy. They’ve prepared key questions and are expecting you to respond with solutions. It is important to know your audience and apply creative methods to relate to the project’s goal and customer expectations. With this in mind, organizing your research and findings is critical.
Storytelling Techniques
Using storytelling techniques for compelling presentations is an excellent way to communicate with your team. For instance, your stakeholders may be fixated on adopting a new feature that your target audience is opposed to. Apply innovative approaches to bridge the gap. Gathering recommendations from consumers to improve their experience is a great way to do so. Captivate your audience’s attention by appealing to their imaginations and taking them on a journey. If you guide your audience in a compelling way, they will be able to see the value of a product or new feature. Try not to give away too much of the plot when you begin the story; you’ll want to explain it in greater detail when you get to it chronologically.
Here are a few things to consider:
- Make your story interesting
- Instill a sense of anticipation
- Concentrate on the story’s pivotal moment
Practice & Solicit Feedback
Gather a few close friends, your partner, or even a cuddly pet as an audience. Regularly implement presentations that outline key factors that contribute to organizational success and the customer experience. Solicit feedback as you go through your thought process and proposed solutions. With enough practice, you’ll be leading TED Talk’s in no time!